Phonak continuously challenge the limits of technology with innovative solutions and is known for having many firsts to its credit. Phonak created the world’s first Behind-The-Ear (BTE) hearing aid (Phonette) in 1970, In-The-Ear (ITE) hearing aid in 1991, the first super high power digital product for severe to profound hearing loss (Supero) in 2002. After the merger of cochlear implants company, Advanced Bionics, into Sonova, Phonak started developing wireless technology cochlear implants; notably the Roger receivers that connect to cochlear implant speech processors.